Checking the reputation of a Ford dealership is crucial for ensuring a good buying experience.

1. Online Reviews

Start by examining online reviews. Websites such as Google, Yelp, and Angie’s List provide insights from previous customers.

2. BBB Rating

The Better Business Bureau (BBB) offers ratings based on trust and performance. Look for any complaints filed against the dealership.

• Check the dealership’s rating (A+ to F).
• Review any customer complaints and their resolutions.

3. Social Media Presence

Evaluate the dealership’s social media platforms. Active engagement indicates a responsive business.

• Facebook
• Twitter
• Instagram

4. Dealership Website

A professional website reflects the dealership’s commitment to quality. Look for:

• Clear information on services.
• Contact details.
• Customer testimonials.

5. Word of Mouth

Ask family and friends about their experiences with local Ford dealerships. Personal recommendations can be invaluable.

6. Test Drive & Communication

Visit the dealership for a test drive. Assess the professionalism of the staff and the condition of the vehicles.

• Promptness in communication.
• Knowledge of staff.

7. Industry Awards

Check if the dealership has received any commendations from automotive organizations.

Mind Map

Reputation Check:

• Online Reviews
• BBB Rating
• Social Media
• Website Quality
• Word of Mouth
• Test Drive Experience
• Industry Awards

Conclusion

By following these steps, you can gather sufficient information about the dealership’s reputation. This will help you make an informed decision when purchasing your Ford vehicle.